"Or" is French for gold.
Clementines are synonymous with Chinese New Year because the Cantonese word for them, "kam", sounds similar to "gold" which is very auspicious. We make sure there is a pile of them in the house, for eating (after all, they are full of Vitamin C), for good luck, and for exchanging with friends and family as we exchange festive greetings.
These clementines were expensive, it cost 6.80 euros/kg compared to the average of 2.50 euros. I bought a kilo to find out if they're really much better. It is bigger, very juicy and sweet with a heady and long-lasting perfume. It wasn't until I was onto a third piece that I noticed the "or" on the sticker. So it was not just symbolic, we were really eating gold!